Fred Herzog

Posted on November 18 2016

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Fred Herzog │By (author) David Campany

For more than five decades, Fred Herzog has focused his lens on street life, and his striking colour photographs -- of vacant lots, second-hand shops, neon signs and working-class people -- evoke nostalgia in an older generation and inspire wide-eyed revelation in a younger one.
The images that we now consider iconic once relegated Herzog to the margins: his bold use of colour was unusual in the 1950s and '60s, a time when art photography was almost exclusively associated with black-and-white imagery. Fred Herzog has worked with Kodachrome slide film for over 50 years, but only in the past few years has technology allowed him to make archival pigment photographic prints of exceptional colour and intensity.
Fred Herzog: Photographs showcases this innovative artist's impressive collection in a beautifully crafted volume. Providing authoritative texts are four titans of the art community: Claudia Gochmann's introduction anchors Fred Herzog's place in the history of photography, Sarah Milroy shares a conversation with Herzog, Douglas Coupland comments on what Herzog's colour photos reveal about Vancouver and Jeff Wall focuses his photographer's eye on a single Fred Herzog image.